What The Studies Say
Bite-size Academic Research for Charity Fundraisers
Are you looking for some reliable data that goes beyond theory and cuts through the hype ?
Do you need a steer on what might be worth tweaking and testing in your charity's fundraising communications ?
Are you investigating an aspect of your fundraising communications and want to see what science says about it ?
This website summarises key findings from academic studies on issues at the heart of charity fundraising communications.