What The Studies Say

Bite-size Academic Research for Charity Fundraisers

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Are you looking for some reliable data that goes beyond theory and cuts through the hype ? 

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Do you need a steer on what might be worth tweaking and testing in your charity's fundraising communications ?

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Are you investigating an aspect of your fundraising communications and want to see what science says about it ?

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This website summarises key findings from academic studies on issues at the heart of charity fundraising communications. 

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